Monday, January 25, 2010

Hate the Car......Love the Commercials....

Some new spots have been running for the 2010 Honda Crosstour... Forgettable looking car, memorable looking commercials. Love the look of them, almost like the characters are made of crumpled and folded paper. Not sure what company is animating the spots yet....

*Update*... Looks like they're done by a company called "Elastic" In Santa Monica...thanks to Brendan for the link, and the new Squirrel commercial. Love it!
Who needs poly smoothing? Half the charm and appeal to these ads is the simple design and silhouettes, accompanied by the nice fluid animation. Great stuff.