who doesn't like Pop Tarts? I mean really. And especially after seeing this commercial. I'm going out right now to buy a box of strawberry Pop Tarts, and burn the roof of my mouth with the magical jelly filling inside. I found who animated the Spot, they're called "FWY Studios" The FWY stands for "Friends With You". And they're in Miami. East Coast Represent. www.fwystudios.com You have to check out their website and reel...its Trippy. anyway.... enjoy the spot. They say its a mixture of 3D animation and miniature sets...it looks great. Simple and appealing.