Monday, January 25, 2010

Hate the Car......Love the Commercials....

Some new spots have been running for the 2010 Honda Crosstour... Forgettable looking car, memorable looking commercials. Love the look of them, almost like the characters are made of crumpled and folded paper. Not sure what company is animating the spots yet....

*Update*... Looks like they're done by a company called "Elastic" In Santa Monica...thanks to Brendan for the link, and the new Squirrel commercial. Love it!
Who needs poly smoothing? Half the charm and appeal to these ads is the simple design and silhouettes, accompanied by the nice fluid animation. Great stuff.


  1. Yeah I love these ads, I only ever saw the jazz piece... never knew there was a series of ads :)

    The company who produced them are Elastic, based in Santa Monica I think

    The VFX was produced by a52

    Music by HUM Studios

  2. Hey Sean,

    Thanks for leaving a nice comment about Dragons on the blog.

    Can you send me your e-mail address again to my dw account?

    i think I may have misplaced it.

    Simon Otto